'Church' most trusted by filipinos

Manila Bulletin – 12 hours ago

The "Church" - referring to all religious institutions - is the most trusted sector by Filipinos in 2012, garnering 68.1%, while "academe" and "media" got trust ratings of 45.1% and 32.2%, respectively. The rating of "the government" was 15%. The 2nd Philippine Trust Index (PTI), a study on trust among various groups in the Philippines, was conducted by the Ateneo Graduate School of Business (AGSB) and EON Public Relations Firm, and released on February 27, 2013. It showed that Filipinos became more trusting of institutions in 2012.

The PTI noted the reasons for the public trust in religious institutions, including the religious groups' spiritual guidance, their being role models, and the separation of Church and the State; respondents were not asked to identify and measure levels on a particular religious denomination or group. For the academe, the quality of teachers was the single most important factor for trust. For the media, it was its adherence to fairness and quality of content. For government, the survey showed the most important quality. The survey was conducted in November-December, 2012, and covered 1,575 respondents nationwide. By region, National Capital Region respondents had lowest trust level, while those from Northern Luzon had highest trust levels for the institutions.
The PTI was launched on September 14, 2011, to survey which communication channels and spokespersons are trusted by the Filipino Informed Public (adult Filipinos, 25 years and above, with educational attainment of at least 3rd year college, who belong to economic class A to C and access print, online, and broadcast media). The PTI was expanded in 2012 to the Filipino General Public (those at least 18 years old). The informed public was less trusting of institutions than the general public, the survey found.
The AGSB is a 46-year-old academic unit that is part of the 153-year-old Ateneo de Manila University. EON, an affiliate of Edelman, the world's largest public relations firm, is included in public affairs and government relations, consumer public relations, and Corporate Social Responsibility communications. They initiated the PTI to generate insights and help organizations protect their reputation, engage with their partners, and build relationships with their products.
We congratulate EON Chairman and Chief Executive Officer Junie S. del Mundo and Ateneo de Manila Graduate School of Business Dean Albert L. Buenviaje, and wish them the best and success in all endeavors. CONGRATULATIONS AND MABUHAY!