Social networking may have graduated from its infancy as it
continues to grow in 2012, according to a study by Nielsen and NM
Incite.
The study showed consumers are spending
more time on social networks than on any other category of sites,
Nielsen noted in its study.
"(C)onsumers
continue to spend more time on social networks than on any other
category of sites: roughly 20 percent of their total time online via
personal computer (PC), and 30 percent of total time online via mobile,"
it said.
It also said the total time spent on social media in the US across PCs
and mobile devices increased 37 percent to 121 billion minutes in July
2012, compared to 88 billion in July 2011.
The study said the recent proliferation of mobile devices and connectivity helped fuel the continued growth of social media.
"While the computer remains as the predominant device for social media
access, consumers’ time spent with social media on mobile apps and the
mobile web has increased 63 percent in 2012, compared to the same period
last year," it said.
The study showed Facebook remains the top social network, but other social media sites are emerging and catching on.
Facebook remains the most-visited social network in the US via PC
(152.2 million visitors), mobile apps (78.4 million users) and mobile
web (74.3 million visitors).
It is also the top
US web brand in terms of time spent, as some 17 percent of time spent
online via personal computer is on Facebook.
On
the other hand, it said Pinterest emerged as "one of the breakout stars"
in social media for 2012, boasting the largest year-over-year increase
in both unique audience and time spent of any social network across PC,
mobile web and apps.
A separate article on Dvice.com
quoted Google+'s VP of product as saying Facebook is a "social network
of the past" with its intrusive advertisements "pissing off users."
"It's quite a statement for a company who has seen its own social
network, Google+, being branded a ghost town since its inception.
Although it boasts 400 million registered users, Google+ been criticized
due to said users hardly ever logging in. Still, Google has stressed
it's the best social service available so it must be, right? ...Right?"
it said. — TJD, GMA News
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